The holiday season is a time where small E-Commerce stores get abundant opportunities, and it’s likely that you might have heard the phrase BFCM Shopify. For small businesses, these 4 days can be a shopping frenzy, it can open huge opportunities!
But the question arises – How can these E-Commerce businesses take advantage of BFCM in Shopify? Let’s dive right in!
BFCM; What is it?
Black Friday Cyber Monday (BFCM) is an enormous annual shopping extravaganza. It typically begins on Black Friday and ends on Cyber Monday. These 2 days have become the pillars of online shopping, contributing to record breaking sales every single year.
Here’s the real kicker – This event isn’t just for big retail stores; even small and medium sized stores can take part! With the right strategies and tools, Shopify can prove to be profitable for you!
But how?
How Can Small Stores Take Advantage of BFCM on Shopify?
The secret to this success lies in its planning and execution. By utilizing the tactics of Shopify BFCM, you can turn this annual event into a goldmine for your business! This is how you should begin –
i) Optimize Your Shopify Store Development for Traffic Surges
Your website can become slow during peak hours of this event. Now is the perfect time to consult a Shopify development company to ensure that your website runs smoothly during high website traffic. If you invest in a professional Shopify store development, they’ll help you to streamline your website’s performance and speed!
ii) Create Irresistible Discounts and Offers
For small-scale businesses, you’ll need to be strategic with your discounts if you want to stay profitable. Instead, you could bundle up a few products and create tiered discounts. This would entice your customers, and it wouldn’t damage your margins! Therefore, if you leverage Shopify’s BFCM tools, it can help in automating discount codes and schedule promotions in advance.
iii) Personalizing Customer Experience
Consumers enjoy having a tailored purchasing experience. Startups can take use of this client data by offering aimed discounts. The biggest advantage BFCM in Shopify is that businesses can easily segment their customers, which comes in handy for creating those customized experiences. Not only it’ll retain your customers but also increase the average order value.
iv) Using Email Marketing to Build Hype
This remains as one of the most effective ways for small businesses during Shopify BFCM. You could tease your customers by teasing them about your upcoming deals! You could build early bird discounts or build anticipation with countdowns. Platforms such as Shopify, make it easier for you to send out these email campaigns and handle automation!
v) Leverage Social Proof and User Generated Content
Nothing raves more than seeing your customers talk about your products. Ensure that your product pages have customer testimonials and encourage your customers to post pictures on social media with relevant hashtags. This can generate buzz and attract new customers.
Why is Shopify the Best Platform for BFCM?
It’s due to numerous reasons – it’s robust, scalable and equipped with features that make it easier managing a BFCM sale easier for even the smallest of stores. Whether you’re integrating third party apps for marketing or using Shopify’s native analytics to track sales, Shopify development companies leverage every tool this platform offers.
Shopify’s ecosystem also supports seamless integration with advertising platforms, payment getaways and ensures that your business runs smoothly even during peak hours!
Top 3 Benefits of Shopify for BFCM
1) Easy Scalability
With Shopify store development support, even the smallest stores can handle BFCM traffic surges, with ease!
2) Integrated Marketing Tools
From automated email marketing to providing discount codes, BFCM in Shopify provides every tool you need to run a successful marketing campaign!
3) Mobile Optimization
Shopify’s mobile-optimized themes ensure your customers have a seamless buying experience, as mobile devices account for more than half of all eCommerce traffic.
Is Your Shopify Store Ready for BFCM?
If you’re still uncertain whether your firm is ready for the year’s greatest sales event, collaborating with a Shopify development company is an educated choice. These specialists can assist you in optimizing your store for peak traffic days and using cutting-edge marketing methods.
BFCM offers an opportunity to swiftly develop your business, and with the proper preparations, even the tiniest Shopify stores can compete with larger competitors. Your store can benefit from the BFCM Shopify rush by using Shopify’s ecosystem and implementing a well-thought-out marketing strategy.
Final Words
The E-Commerce world is transforming during BFCM and small businesses don’t need to be left behind. One such company that can help is Shopify Experts India. They can help in establishing a foothold in this competitive world and help your business thrive!
As you prepare for BFCM, don’t leave anything to chance. Shopify BFCM success is all about preparation, and startups that plan of time can cash in on this exciting time in eCommerce.
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